Dive summary:
- Google Glass, digitally-enhanced headgear, is predicted to send shockwaves through the mobile industry upon it's release in 2014, potentially threatening the existence of the smartphone.
- The device's ability to pull information seemingly "out of thin air" opens a world of possibilities for mobile and entertainment and could expand mobile marketing in unforeseen ways.
- Software developer Candy Lab has already developed smartphone and tablet alternate-reality overlay app Cachetown which will be ready to roll out as soon as Google Glass is released for any advertisers interested.
From the article:
"After observing a video released by Google today, a clip which showcases the digitally-enhanced headwear's technological advancements, some industry players contend that if consumers take a shine to Glass the device would challenge iPhones, Androids, etc. Theoretically, in this tech-loving world, it could become numerous consumers’ go-to mechanism for many things they currently do on smartphones, such as playing games, shooting videos, "second-screening" and finding local businesses on the go."
