Dive summary:
- There's a growing trend of ad agencies creating their own Wikipedia pages -- which are supposed to be objective, informational posts -- for free marketing.
- The appeal of a having a Wikipedia page dedicated to an agency is clear; Wikipedia always ranks high in search results and has great name recognition.
- Agencies are not getting away with it though; many fail in disguising the page as unbiased and get caught red handed by Wikipedia police.
From the article:
"Agencies appear to be the worst offenders, at least in Wikipedia’s eyes. The likes of Goodby Silverstein and Partners, Phenomblue, and VML are all called out for having overly promotional content on their pages, and for the fact that major contributors appear to have “close connections” with their subjects. 'VML is a leading full-service digital agency' isn’t exactly what Wikipedia deems objective information, it appears."
