Dive Summary:
- Direct Marketing News looks at Wichita State University's campaign to use the hashtag #WSUexperience to collect comments from students and alumni for use in ads.
- The critique proposes that the Kansas school should work on its overall social media presence before concentrating on such a campaign.
- It also questions how many responses the campaign will get without broader efforts to build its Twitter, Facebook and Instagram audiences.
From the article:
College is a time when life-defining experiences occur, and Wichita State University (WSU) is promoting a hashtag among students and alums, #WSUexperience, to share those moments on Twitter, Facebook, and Instagram. Postings will be featured on online ad networks and digital billboards in Wichita. ...
