Dive Summary:
- Bryson Meunier writes for Search Engine Land on mobile search, arguing that mobile search needs to be understood as something unique and not approached in the same way as desktop and tablet searches.
- Devices types and platforms can play key roles in understanding user intent and interests with mobile search.
- Additionally, the types of content and sites that users are looking for can much different when the user is on the go.
From the article:
"... What we as marketers need to realize is that these two philosophies need not be mutually exclusive. Yes, mobile users aren’t necessarily mobile and might be looking for the same content that desktop users are looking for.
But also, yes, a person’s informational needs are likely different based on the device that they use, and optimization would entail creating native landing pages tailored to that device. ..."
