Dive Summary:
- David Llorens writes at Fast Company that 99% of Silicon Valley inhabitants he has talked to consider Google Plus to be a failure, but Llorens believes that Google Plus could be the backbone of its company and its services.
- Llorens proposes that Google would have shut the service down if it were a flop, and that it has achieved exactly the adoption rate that Google expected.
- Ultimately, he believes that Google Plus will become a crucial tool for gathering individual user data that sets Googles search and other products apart from its competitors.
From the article:
"... Sure, there’s a social networking aspect to it, but Google Plus is really Google’s version of Google. It’s the groundwork for a level of search quality difficult to fathom based on what we know today. It’s also the Borg-like hive-queen that connects all the other Google products like YouTube, Google Maps, Images, Offers, Books, and more. And Google is starting to roll these products all up into a big ball of awesome user experience by way of Google Plus, and that snowball is starting to pick up speed and mass. ..."
