Dive summary:
- A company's employees harbor a great value as word of mouth marketers; the word of mouth marketing can be extremely valuable especially to a startup with a low marketing budget.
- To engage employees, try send an email to all employees asking that they share company updates on their personal social networks; increase effectiveness by requesting each employee stay engaged with the brand's social networks by reposting and interacting.
- Employees are an often overlooked asset by companies; employees share the same passion and vision for the company and that will shine through in their efforts.
From the article:
"Your employees believe in the same vision you do, and that is why they are your best brand ambassadors. Sharing news with their networks is not only additional validation that helps your campaign and message scale more quickly — their messages are rooted in a genuine interest.
This aspect is extremely important, as a recent Nielsen report found that family and friends are the most persuasive source for advice on new product information — even on a global level. Additionally, case studies by marketing analysts at MarketShare showed consumer word-of-mouth about brands directly drives sales by amplifying the impact of advertising and marketing."
