Dive Brief:
- Real-time video apps Meerkat and Periscope have both experienced a fast growth in adoption—Meerkat being the darling of SXSW and Twitter's Periscope offering up steep competition shortly after.
- A recent article from Quartz tried to compare the two apps to see which was winning by tracking Twitter mentions, as both apps have Twitter components. After the test, the race was still close.
- In the end, Quartz said Periscope was showing a slight lead since its official launch last week. Just after the launch, Periscope experienced a big jump in mentions, but eventually settled down to be just slightly ahead of Meerkat.
Dive Insight:
Sometimes there is nothing more exciting than watching two similar startups battle it out for marketer domination. Both Meerkat and Periscope have experienced impressive showings, but Periscope has a bit of an advantage, as it's actually owned by Twitter.
