Dive Brief:
- Emily White is stepping down as Instagram's director of operations to take on a new post at Snapchat as chief operating officer.
- As COO, White will be responsible for the task of monetizing the popular messaging app, which has seen experimentation from brands like Taco Bell in recent months.
- At Instagram, White played an integral role in launching the platform's first ads.
Dive Insight:
This new hire underscores two things, the first being that Instagram is finally established enough for other startups and social networks to seek out its employees. It also shows that Snapchat is getting serious about finding a way to monetize its platform.
