Dive Brief: 

• Whirlpool made its plans to be the next brand to step into virtual reality known at CES this week. 
• Senior director of brand and channel marketing Bill Beck told AdWeek that brand is interested in using virtual reality for marketing purposes—like allowing consumers to see how a product would fit in their homes. 
• Beck also describe how VR could branch into other uses, such as making a Habitat for Humanity donation with each load of laundry. 

Dive Insight: 

Whirlpool wasn't the only brand to reveal virtual reality plans at CES—Samsung was using VR headsets in its booth. The main difference would be Samsung has already jumped in full force, while Whirlpool is still in planning stages. Regardless, VR is looking like it could change the marketing industry in a big way.