Dive Brief: 

• Ad-tech startup Qriously has been crowned the startup with the worst name by a poll conducted earlier this month by AdAge. 
• Co-founder Chris Kahler admitted that the startup was proud of its win and, after learning it was leading the polls,​ even rallied to get more votes and pad the results. 
• The Qriously name already had a reputation among the employees as being pretty bad — something that was intentional when Kahler couldn't afford a proper domain name and created it. 

Dive Brief: 

Kahler's attitude toward the contest is admirable. As he told AdAge, "It's better to be king of something." The co-founder is right, and the company's name should stick in the minds of a few more people following the exposure provided by the contest..