Dive Brief:
- At a special event in March, Apple debuted the Apple Watch and showcased its potential with apps—most notably a Facebook app that appeared front and center in the presentation.
- Now that the Apple Watch is finally reaching consumers, the Facebook app is nowhere to be found.
- Facebook-owned Instagram has a functioning app for Apple Watch, but the social media giant reported to several news outlets, "We’re excited for the launch of the Apple Watch. We have nothing to announce today, but we’re always evaluating new platforms to build the best Facebook experience for people."
Dive Insight:
It's strange that Facebook would be so predominately featured in Apple's presentations and marketing leading up to the arrival of the Apple Watch, and then be absent in the app store upon launch. Some predict the app development has been producing problems that Facebook wants to fix before releasing the final version to the public.
