Dive summary:
- A freelance designer can bring value to a marketing project; before entering into a relationship with a designer, marketers should be certain of these five things. [see full list at HubSpot]
- The very first thing, even before talking to a freelance designer, should be to have all marketing "ducks in a row" by creating a roadmap or overview; this ensures that each billable minute is maximized and the entire team is on the same page.
- A second step is to make sure to find the right designer for the project; using your social network, including social media, is a good way to start the search.
From the article:
"On the other hand, if not handled properly, working with a freelance designer can be fraught with miscommunication, misaligned objectives and working styles, or a finished project that doesn’t fit the rest of your brand narrative. Below we’ve outlined the key considerations you should be making when hiring and working with a freelance designer to ensure you end up with a beautiful finished product and a great working relationship you can leverage for many years to come."
