Dive summary:
- Time Inc.'s impending split from Time Warner in early 2014 means some adjustments will have to be made with current corporate entanglements.
- There actually isn't that much synergy between the two entities, but relationships that will be affected include CNNMoney.com, Time magazine, ad pages, Sports Illustrated and Time Warner MediaLab.
- Fortune and Money are the most affected, as their break with CNNMoney.com means both magazines will have to start completely from scratch—though this could be an opportunity to strengthen their stand-alone identities.
From the article:
"The Time Warner-Time Inc. combo was supposed to lead to all kinds of synergies in news, sports and entertainment. But current and former execs said, with great frustration, that it has been easier to work with non-Time Warner companies to get editorial talent and franchises like Time’s Person of the Year and People’s Sexiest Man Alive promoted on-air."
