Dive summary:
- In an effort to help marketers navigate a shifting digital demographic, DK New Media has pulled together an infographic that breaks down how much $100,000 will buy across different advertising mediums.
- If you spend $100K on a direct mail postcard, you will reach 100K people—or you can spend it on four broadcast commercial spots on Bravo and reach 1.85 million.
- For a bit more, you can sponsor a tweet for $150K and reach 18 million people, or up the ante to $500K for a YouTube half page video ad and reach 26 million.
From the article:
"Marketers are feeling the effects of a shifting digital demographic. But breaking down the numbers highlights how transformative the mass media disruptions have become, as new channels wage an all-out war for our attention. How can we navigate this endless stream of choice to our advantage and make smarter marketing choices?"
