This article is all about the lies we tell. I know everyone loves when a post starts this way, but SEO is not dead, or dying for that matter. At least I certainly hope that’s not the case, considering I and many others reading this make a livelihood working in it. But SEO is certainly changing, largely because of the lies we tell. And as it continues to evolve it will undoubtedly look very different than it does today.

In fact, if we think about the core goal of Search Engines, it has always been to give the best possible user experience. The search engines have done a fantastic job to date (more or less) to give us these results and deliver us relevant content. More information is being consumed today than ever before.

As time has progressed, SEO has evolved. As more people create and optimize content, content is becoming...