Dive summary:
- One new feature in Pinterest's continual expansion of business features is the "rich pin" availability; rich pins offer more information than traditional pins and more value for marketers.
- There are three major categories of pins that now allow you to share more information: movies, products and recipes.
- The major difference for rich pins is that the website provides the information for the "Pin It" button instead of the pinner adding the info; the enhanced pin shows current pricing and gives a direct link to the product page.
From the article:
"If you would like Pinterest users to start sharing your products, recipes and movies with rich pins, you can make it happen! Pinterest has a developer’s page that covers the process by which you can enhance your own website with rich pins."
