Dive Brief:
- Elon Musk, CEO of Tesla and SpaceX, tweeted a photo Wednesday night of what Musk calls "The D."
- The D is expected to be a new Tesla car model unveiled on October 9, but Musk's tweet and the nature of the mysterious ad sent the Twittersphere into a tizzy.
- In an interview with CNN Money, Musk hinted at what the capabilities of "the D" might be, saying Tesla cars in the very near future will be mostly auto-piloted.
"A #Tesla car next year will be 90% capable of auto-pilot" @elonmusk tells @rachcrane #autonymous https://t.co/eFDN3eRK40
— CNNMoney (@CNNMoney) October 2, 2014
About time to unveil the D and something else pic.twitter.com/qp23yi59i6
— Elon Musk (@elonmusk) October 2, 2014
Dive Insight:
As of Friday morning, Musk's tweet had been retweeted almost 13,000 times. While many are surmising that "the D" will be an innovative car, it is anyone's guess what the "something else" in his tweet is referring to.
