Dive Brief: 

• An AdAge survey of 953 marketing execs showed that while Twitter has proven itself as a valuable marketing channel, it still has a way to go for advertising. 
• According to the survey, 70% of respondents currently use Twitter as a marketing channel and 80% plan to use it in the next 12 months, but only 46% said they had purchased any type of ad on Twitter. 
• While 51.8% of respondents said they spend up to 2% of their online marketing budget on Twitter, 59.2% did admit they planned to "moderately increase" or "significantly increase" ad spend on the social network in the coming year. 

Dive Insight: 

The biggest takeaway from the AdAge survey is how similar the results are to a similar survey on Facebook a few years ago, and now 73.5% of advertisers tell AdAge they spend ad dollars on Facebook. If Twitter can prove its advertising value, it won't be long before marketers allocate a bigger percentage of their advertising budget to the platform. What will be most interesting to see is if advertisers pull from their Facebook budgets to spend on Twitter.