Dive Brief:

• Olson, Minneapolis, was named the first agency of record for Wet n Wild Beauty after a national search. 
• The 35-year-old brand chose Olson for its broadcast, digital, social media, and analytics business. 
• Wet n Wild has seen three straight years of sales growth in an industry where sales have slowed. 

Dive Insight: 

Wet n Wild's secret to sales growth in this economy may be its affordable prices. Bargain brands seem to be doing well as people pay more attention to their budgets. Regardless, this impressive growth makes the account a great score for Olson, which will now need to capitalize on Wet n Wild's history and value to help further that growth.