Dive summary:
- Months of consumer feedback went into Wendy’s first logo change since 1983.
- The Logo switch is only the fifth for the company since Dave Thomas founded Wendy’s in 1969.
- The new logo is the latest change since new CEO Emil Brolick took over Wendy’s a year ago.
From the article:
In the new logo, (Wendy’s Chief Marketing Officer Craig) Bahner notes that Wendy's pigtails peek out from the oval frame, bringing her forward and making her more dynamic. The logo will be part of the new restaurant design that Wendy's is looking to expand to its roughly 6,000 locations in North America.
