Dive Brief: 

• Wells Fargo has opened a social-media command center to help it manage its hefty social media presence and to comply with financial rules. 
• The command center monitors between 2,000 and 4,000 posts a day. 
• Currently, the bank employs a dozen people in San Francisco and half a dozen in Charollette, N.C., to monitor and post to Facebook, Twitter, and LinkedIn, with a launch for a Pinterest team set for this month. 

Dive Insight: 

Social media command centers like this one may become the status quo for large firms. Operations in the financial, insurance, and health industries demonstrate an even larger need for a team devoted to social media because of security and privacy regulations. The devoted teams also underscore the pervasive nature of social media in all aspects of business and personal lives today.