Dive summary:
- Hollywood movies have long had a presence at Comic-Con, but web comics are crashing the party, hoping to capitalize on the buzz and audience.
- Web video creators that will be in attendance include Hulu, AOL, YouTube, Alloy and Break Media.
- Break Media is using Comic Con and another way to rebrand itself from a user-generated video site to a top place to go for originals; to achieve this the company has a mix of on-site events and new episodes planned including comedy showcase co-hosted by Nick Krall and Paul F. Tompkins and a sponsored "Barcade" with classic arcade games and multiple PS3 and Xbox gaming units.
From the article:
"This July in San Diego, amidst the various Wolverines, Watchmen and Wonder Women, attendees might see Hulu touting its new Seth Meyers series The Awesomes. YouTube will be there for the second year in a row, and may be joined by Alloy's Smosh this time around (last year Alloy's Shut Up Cartoons made an appearance). AOL is sending its newest creator partner, Web video vet iJustine, to cover the geekfest."
