Dive summary:
- On Valentine's Day Frank Jonen, a web designer for a European agency, exchanged San Francisco client FitnessSF's website with a letter of scorn after he claims they did not pay for the work performed. [see the full letter and website at AdAge]
- Jonen's well designed letter urged the public to retaliate against FitnessSF by cancelling memberships and speaking out on social media.
- An unnamed manager at a FitnessSF location said the allegations were "not true."
From the article:
"It started with Mr. Jonen yesterday hinting at his plans to his more than 1,500 followers on Twitter. He tweeted: 'I bet these bastards still think I won't fight back and let them get away with betraying me and escaping payment. But first, coffee.'"
