Dive summary:
- Second screen social TV app Viggle, which rewards viewers with points for checking in during popular TV shows, will launch its TV commercial today as part of efforts to move past word-of-mouth marketing.
- The Viggle ad will run on cable TV in prime time, late night, and afternoons starting at 4; the company declined to say which channels the spot will run on.
- Viggle has also named its first agency of record, Media Storm.
From the article:
"The Viggle app rewards users who check in to TV shows with points that can be redeemed for certain products or with brands such as Amazon, iTunes and Hulu. The majority of its marketing support until now has come in partnership with other brands like DirecTV and Verizon, but the app has still been downloaded 2 million times and had 590,000 active users in February, according to the company. Users spend an average of 56 minutes with the app per session, Viggle said."
