Dive Brief: 

• Chase debuted its first TV spot featuring its partnership with Apple Pay Monday. 
• The spot follows indie pop band Bleachers as they prepare for a show and make purchases with Chase Freedom via Apple's mobile payment system. 
• A 30-second spot is set to air on NBC, ABC, Fox, CBS, and ESPN during prime time and a 90-second version is available on YouTube. 

Dive Insight: 

With this ad, Apple's blitz to make Apple Pay a thing is in full effect. The spot gives a story to the abstract concept of mobile payments—which is an effective way to spread the word about the partnership— and gives users a frame of reference on how to actually use a mobile payment system like Apple Pay.