Dive Brief:
- According to video metrics platform Pixability, Walmart generated 39 million YouTube views from Nov. 19 through Dec. 2 through the Black Friday and Cyber Monday holidays.
- Those millions of video views made up 50% of the top 100 retailers YouTube views overall.
- Walmart was also the most mentioned retail brand on social media overall during the same time frame.
Dive Insight:
The competition for retailers to make a big splash on social media during the Thanksgiving and shopping holidays is becoming more fierce each year. Walmart's impressive performance could serve as a model for other retailers.
