Dive summary:

• Printicular, a new mobile app from Walgreens, allows consumers to print 4x4 photos from your Instagram library. 
• The mobile app also allows consumers to create prints from Facebook, Camera Roll (iPhone and iPad) and Gallery (Android) in 4x6, 5x7, and 8x10 sizes.
• All prints are ready for pick up at any Walgreens location within an hour. 

From the article: 

"With 90 million active monthly users on Instagram, and 400 million photos being posted per day, Instagram holds a wealth of opportunities for brands to reach large audiences. Other brands have experimented with photo-related apps. For example, Nike created a branded filter for Hipstamatic. As 59 percent of the top 100 brands are on Instagram as of February of this year according to eMarketer, it’s surprising that more brands aren’t playing with Instagram-related apps and branded filters."