Dive summary:
- Circulation is expected to be 65 million for Walgreens magazine “Happy and Healthy”
- Magazine is divided into the three sections of Health & Wellness, Food & Beverage, and Beauty.
- Taylor Swift will be on the cover of the initial 28-page, high-quality, glossy magazine available in both English and Spanish.
From the article:
The magazine "is the latest example of how the nation's largest drugstore chain is seeking to transform itself over the next several years into something much more than a place where people can purchase a tube of toothpaste or pick up a doctor's prescription," reported The Chicago Business Journal.
