Dive Brief:

• Volvo is shifting its marketing strategy in order to sell more of its cars online, Bloomberg reports. 
• The Swedish automaker is slowing rolling out online sales—eventually it wants all models available online—and turning its focus towards digital marketing. 
• As part of the shift, Volvo will cut back dramatically the number of car shows it attends. The carmaker plans to go to just one show per sales region. 

Dive Insight: 

Just like most other forms of commerce, car sales are increasingly becoming a digital venture. While it's true some car shoppers will want to see the vehicle in person before purchasing, many buyers will do their research online first anyway. If the digital marketing strategy works, we may yet see more automakers making the switch to bet on online sales.