Dive Brief:

• Volkswagen Group has renewed its contract with its global media agency MediaCom. 
• MediaCom has worked with Volkswagen since 1998, handling media planning and buying. 
• The new deal is a three-year contract will expand MediaCom's oversight to include VW brands Poland and MAN Trucks. 

Dive Insight: 

​In an industry that sees a lot of turnover, holding onto an account since 1998 its quite an accomplishment for MediaCom. The deal benefits VW, too, as staying with one agency consumes less time and resources than switching. As long as MediaCom continues to serve VW well, the relationship could stand the test of time.