Dive summary:
- Fashion magazine Vogue celebrated NYC Fashion Week with a photo shoot entirely on Instagram, hashtagged #VogueInstaFashion.
- Shot by Instagram-friendly photographer Michael O'Neal, the shoot featured top model Hillary Rhoda at various NYC landmarks and wearing clothes available in stores now—a variation from the norm.
- Even with packed schedules, stylists were accommodating to the five a.m. shoots; the stylists could see the marketing value of having their work featured on Vogue's Instagram, even if the idea was hatched only a week before.
From the article:
"Singer said she loves the speed with which Vogue can post fashion images with Instagram, whereas with an editorial shoot, 'you sit on the images for months.' She hopes Vogue will do more of these Instagram-only shoots in the future.
'The fashion world has changed so much and opened up because of the visual Web–people think like fashion people now, that’s really exciting and empowering,' said Singer."
