Dive summary:
- Virgin Mobile debuted a video ad that works with a viewer's webcam to track their eyes, changing the scene with every blink, and you can check it out here.
- Mother, New York, produced the interactive video ads in collaboration with Rehabstudio, YouTube and Greencard Studios using Rehabstudio's blink recognition software.
- The brand is referring to the ad as "Blinkwashing" and it is the final installment of a broader "Retrain Your Brain" campaign, which urges consumers to abandon expensive mobile plan complacency in favor of Virgin Mobile's affordable, no-contract options.
From the article:
"Greencard director Duncan Skiles shot most of the films in various locations in New Jersey and New York City, including the agency's Manhattan basement, while stock footage was pulled for others. For each viewing, an average of 16 different films run, which makes for about 2,042,975 possible versions, according to Stattrek."
