Dive Brief: 

• Ad server Vindico has purchased prime ad real estate in Midtown New York to fight ad fraud. 
• A billboard for the company's ad quality product Adtricity, which features anti-bot functionality, is now just steps away from Times Square. 
• The billboard is up indefinitely, and Vindico plans to expand to other locations — both in New York and in other cities. 

Dive Insight: 

It seems odd to fight a digital problem with a physical form of advertising, but sometimes that can be the attention grabber a brand needs. Ad fraud is a huge problem, so any company that has a solution stands to become successful very soon — if people know about it. That's why the billboard should help bring attention to Vindico's solution.