Dive summary:
- Ad-supported online video viewership is up 17% year-to-year, and 93% of people watching online video watch the entire ad.
- There are 1.3 billion people that watch videos on smartphones, and non-desktop video viewing is 10% of the market.
- Apple is the primary method of smartphone viewership with 60% of smartphone video views via an Apple device.
From the article:
FreeWheel studied over 14 billion video views and 10.7 billion video ad views to come up with its numbers. Statistics were compiled from top cable networks, web video distributors, and ad-supported entertainment companies.
