Dive summary:
- NBC and American Express are working to arrange that the app Zeebox will allow viewers to purchase an item they see on TV while still watching the program.
- Zeebox is partially owned by NBC and its parent company Comcast.
- American Express will give $35 to purchasers using an American Express card.
From the article:
"We're certainly not inventing advanced TV, but we think there's going to be a cultural shift," said Lou Paskalis, VP-global media content development and mobile marketing at American Express.
