Dive Brief:

• A report from PointRoll shows that 60.4% of online ads were viewable in 2013. 
• Online ad viewability increased 14% year-over-year. 
• B2B publishers showed the most growth of any channel with 35.6% year-over-year growth in ad viewability. 

Dive Insight: 

While a 14% increase seems optimistic, the fact that only 60% of online ads are viewable isn't great news for the industry. In any other arena, losing 40% of a product paid for would be unacceptable. There is still a huge amount of room for improvement.