Dive summary:
- Facebook plans to launch video ads in early 2013 that are aimed to attract TV advertisers.
- The current plan is that video ads will be limited to 15 seconds in length.
- Two executives say the ads will be started automatically, but it has not been decided if the sound will be started automatically, too.
From the article:
… On the desktop version of Facebook, the video ads are expected to grab a user's attention by expanding out of the news feed into webpage real estate in both the left and right columns -- or rails -- of the screen. Facebook is also working on a way to ensure that the video ads stand out on the mobile apps as well, though it is unclear how exactly the company will accomplish this. (Some details about the video-ad plans remain vague and could change as Facebook gets more feedback from clients.) …
