Dive summary:
- Verizon launches initiative to give marketers details on when and where consumers use apps.
- Verizon’s new initiative could be legally risky because of similarity to what led to a congressional investigation of NebuAd four years ago.
- Capturing content from consumers without their consent could be a violation of the Wiretap Act.
From the article:
As the online advertising market is shifting toward behavioral targeting, sometimes called interest-based ads, companies like Facebook, Yahoo, Google, and Microsoft are able to compile detailed profiles on their users. But because of legal twists -- and, perhaps, an old-fashioned cultural norm skeptical of the telephone company listening in on calls -- broadband and wireless providers are being left behind.
