Dive Summary:

• Build your page on a mobile-friendly platform to avoid over-crowding and size issues.
• Mobile marketing means that you are now a part of your customers' every day lives so develop an app to help make their experience as seamless as possible.
• Make sure your platform can recognize which device a visitor is using and, if it's mobile, make sure that one of the first things a user sees is an option to download your app.

From the article:
I'm immensely excited about how completely mobile platforms impact our lives.
Not just the hyper-fast access information and being able to call whomever you want wherever you are, but also in more fundamental ways around the globe by empowering farmers to get better rates for their crops, or helping children to learn in new ways, or making revolutions ever more efficient.

I'm a lot less excited when I think about the imagination that we've brought to bear on mobile platforms and business/marketing. Legions of companies (large and extra large) still don't fundamentally grok the sweet power that this platform brings with it. They are slow to grasp new opportunities. ...