Dive summary:
- USA will be integrating social chatter from their Facebook and Twitter into their revamped website and mobile platform.
- The plan is to integrate social media with it's own content and run ads along side.
- Advertisers will be able to run ads on TV and online simultaneously.
From the article:
"Jesse Redniss, senior vp of digital at USA Network, thinks that network partnerships with Twitter might be shortsighted, telling the Journal that Twitter is 'kind of encroaching' on networks' relationships with their audiences. 'We want advertisers to be able to come to us and say the best experience around this show is going to be on USA's properties,' he said."
