Dive Brief: 

• Mobile ad spending in the U.S. is falling behind China according to a new report from mobile advertising network AppFlood. 
• The data shows that in Q3 2013, China spent 25% more on Android mobile ads than the U.S. 
• In 2013, Android saw a 332% increase in mobile ad spending that was in large part attributed to China. 

Dive Insight: 

With a growing population and smartphone saturation, it's not overly surprising that China is outspending the U.S. in mobile advertising. For advertisers that want to compete globally, this data could be a wake-up call to step up their game. The downside to this study is that it is focused solely on Android, and iOS still holds a large chunk of the market.