Dive Brief:

• Continuing its two year effort to target small businesses, UPS is launching a new campaign this week dubbed "Mailbox Confessions."
• The campaign will feature real UPS business customers and franchise owners in spots in TV, print, online, and radio. 
• This will be the first time real customers and franchise owners have been featured in UPS advertising — a move meant to display UPS's authenticity. 

Dive Insight: 

The campaign is a continuation of UPS efforts like the Small Business Solutions portal and Small Biz Buzz which both serve the SMB market. Business owners want to feel like they can benefit from choosing one particular delivery service over the other, so using real life customers and franchise owners could help portray that to potential customers.