Dive summary:
- With 5 tips from journalists your press release stand out from the rest and warrant coverage. [see full list at Search Engine Watch]
- A top tip is to avoid industry jargon because the average media consumer is not going to understand specific terms; explain terms in generic language a wide audience could understand.
- A release should always be written with a target audience in mind as journalists you are after will be thinking about that same audience.
From the article:
"SEO professionals who look at press releases as a way to garner links are missing the point.The strategy of spamming wire services with sales pitches or informative articles under a press release header has been recognized, and Google's Distinguished Engineer Matt Cutts has said in not to expect much power from these types of links just because they are a press release.
The true power of a press release is to attract media attention, leading to a reporter re-working the release into a full-fledged article. Those are the powerful, authoritative links that build rank and authority."
