UPDATE: 

It was reported this morning that Rantic Marketing is in fact, a fake marketing firm. The "firm" doesn't have a real phone number or email address, so the publicity stunt appears to be the work of Internet trolls—yet again.

Dive Brief:

• The claim that nude photos were to be released after actress Emma Watson's UN speech on gender equality has been revealed as a stunt by a viral marketing firm. 
• Rantic Marketing, a viral and social media marketing firm, came forward to claim the stunt. The firm said it was hired by "celebrity publicists" to help shut down 4Chan. 
• The stunt was in response to the nude photo leaks of celebrities like Jennifer Lawrence and Kate Upton on 4Chan, a social site with a reputation for deviant behavior. 

Dive Insight:

The stunt was successful in that it had grabbed headlines everywhere — much like the real nude photo leaks. Despite the success of the stunt, shutting down 4Chan seems unlikely unless someone is able to directly find cause with the site for the hacking incident. Regardless, Rantic just grabbed a whole bunch of attention for the agency itself. 

Mattie Quinn contributed reporting.