Dive summary:
- Unruly, video analytics company, wants in on a piece of the interest from advertisers in Vine; the company announced it will be offering a comprehensive list of services for the video app.
- Clients looking to increase their presence on Vine can utilize Unruly's services like creating content for the platform, optimizing and distributing the content, and ultimately evaluating campaigns.
- With the launch of Instagram video, Unruly is also looking at how brands can leverage that platform.
From the article:
"'It's an end-to-end technology offering for Vine,' said Sarah Wood, COO and co-founder of Unruly.
Wood pointed out that because the social media landscape changes very quickly, it can be difficult for brands to navigate new platforms. 'We want to be there to help,' she said."
