Dive Summary:
- The New York Times reports that Univision Communications will announced the formation of a new internal unit Monday for advertising and media.
- The unit, called the "Univision Agency," will be responsible for promotional content for broadcast, radio and digital use, working with both internal and external clients.
- Based in Miami, the unit is expected to oversee $500 million in advertising inventory.
From the article:
"... 'It’s a recognition that we are growing and that we have many new assets that we have to media-plan for,'said Randy Falco, the president and chief executive of Univision Communications. 'We have to try harder than most of our English-language counterparts,' he said. ..."