Dive summary:
- UNICEF Sweden is not sugarcoating its messaging as of late; the recent ad campaign is calling the ineffectiveness of empty social actions and comparing it to true activism.
- For example, one ad reads “Like us on Facebook, and we will vaccinate zero children against polio.”
- Another section in the campaign is a video featuring a young boy in a slum scared of getting sick like his mother; at the end a message reads “Likes don’t save lives. Money does.”
From the article:
"It’s true that many people are just posers when it comes to social and political activism. Social media has played large roles in social movements like the Arab Spring and marriage equality, but solely liking a page or Tweeting a link, while it may create awareness, doesn’t necessarily result in real world actions or change. Good for UNICEF for calling people out and encouraging them to actually put their money where their Facebook likes are."
