Dive summary:
- In the recently released updates to the Federal Trade Commission's (FTC) .COM Disclosures, the organization considerably tightens requirements for disclosure of online ads and reviews.
- The biggest focus was on the visibility of disclosures; the regulations mention where the disclosures should be, how prominent they need to be, when they should be displayed and where they shouldn't be displayed.
- Posts made on social media with links are now required to include disclosures as well.
From the article:
"This new standard gets much more granular, and reaches far beyond bloggers' reviews. If you run ads on your site, receive any affiliate commissions or do reviews of products or services (paid or otherwise), you need to familiarize yourself with the new requirements – they're significantly more stringent than before. In fact, I see them as more stringent than the traditional requirements for print advertisements."
