Dive summary:
- In a technologically cool but could-be-interpreted-as-creepy marketing promotion, Nestle is putting GPS chips in 6 "lucky" candy bars.
- When the chip is activated, the location team vows to find you within 24 hours. The promotions title is "We will find you," and winners will get a £10,000 check delivered to them.
- Although the promotion has a cool factor to the tech behind it, critics have said that this is an invasion of privacy and that the promotion may backfire.
- I added the tag "search" to this story...
From the article:
What do you get when you mix technology with candy bars? In a cool yet creepy marketing campaign, Nestle plans to stalk UK consumers. The company kicked off a unique promotion called "We will find you" that involves GPS trackers embedded in chocolate bars. When a winning consumer opens the wrapper, it activates and notifies the prize team who promises to track them down within 24 hours to deliver a check for £10,000.
According to York Press, "Inside six lucky packs, there will be a GPS enabled bar which, when the winner pulls the tab, notifies the prize team who will leap into action locating the winner within 24 hours." A Nestle spokesman added that "inside their wrappers, the GPS-enabled bars looked just like normal chocolate bars."
