Dive Brief:

• Twitter’s self-service ad dashboard has expanded from 33 countries to over 200 countries and territories reaching audiences in 15 languages.
• The microblogging site also announced 100,000 active advertisers for the ad platform including small and medium-sized businesses, up from 60,000 last November.
• In other recent news, Twitter is now selling autoplay video ads and promoted tweets in third party apps.

Dive Insight:

Twitter revealed in a blog post Wednesday that its SMB-focused self-service ad dashboard has expanded its reach to audiences in 15 languages. The post noted that the platform has 100,000 active users, particularly from the SMB sector.

"Since we launched Twitter Ads for SMBs over two years ago, we’ve heard from our clients about how they’ve used our creative, measurement, and targeting tools to drive website clicks or conversions, leads, and app installs or re-engagements," Richard Alfonsi, vice president of global online sales, wrote in a blog post about the Twitter news. "And, with objective-based campaigns, reports, and pricing, it’s easier than ever for SMBs to drive results on Twitter while only paying for the actions that align with their marketing objectives."

The news means marketers will be able to target promoted tweets globally. A spokesperson for Twitter told Marketing Land that "targeting by state, province and ZIP code will soon be available globally, in the countries large enough to need the feature."

Twitter has also been expanding its ad reach, recently rolling out new options within its Twitter Audience Platform to sell promoted videos and tweets to mobile apps outside of Twitter.